Cyberspace Diversion Center

Cyberspace Diversion Center

Archive for the 'School of Selling' Category

Telling the Value Story

Wednesday, December 31st, 2008

You arrived on time and completed your calculations. You worked up a presentation of all the things you’re going to do and items included, going over each item carefully. You’ve just given the customer the price. They look at each other. He says, “Okay. Thanks for the quote. Well get back to you. Of [...]

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Genuine Competence Increases Your Ability To Influence Others

Friday, December 26th, 2008

Remember that the more consistent and congruent you are in every aspect of your life, the more honest and genuine you’re perceived to be. If you believe in your message, you’ll practice what you preach. If you practice what you preach, you’ll be more authentic, and the door of trust will swing [...]

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Creating More Effective Proposals

Tuesday, December 23rd, 2008

The need for good proposals - the business kind, not the marriage kind - struck me again a couple of days ago, when I received a poor proposal. I had talked on the phone with a sales rep, and then she followed up with a proposal.
You know what? Her proposal was even worse than her [...]

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Creating Intense Emotions That Motivate People

Tuesday, December 16th, 2008

Ever wish that your presentations could be as much fun as a cool TV commercial? Come late January every year network TV treats us to America’s finest and most expensive commercials - Superbowl commercials. You may remember some of these even now, 2 weeks later. Which was your favorite? E*Trade? Fed-Ex? One of the dot.coms? [...]

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More Sales Skills - Asking The Best Sales Questions

Saturday, December 13th, 2008

Asking The Best Sales Questions
Effective questioning is a critical sales skill for several reasons. First, our recent research shows that there is a direct correlation between the success of a sales call and the type of questions that the salesperson uses. On average, failed sales calls include 86% more close-ended questions than open-ended [...]

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The Key to Driving Sales is Understanding ‘What’ not ‘How’

Wednesday, November 5th, 2008

What does it take to make a sale lately?
In Sales, we used to focus on the “Sales Cycle.” Maybe you still do? The problem with the traditional definition of the ‘Sales Cycle’ is that it is focused on YOU and not on your prospect. More recently, the focus has shifted to the ‘Buying Cycle’ and [...]

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Unlocking Your Treasure Trove Of Contacts Can Uncover A Gem Of A Customer

Tuesday, November 4th, 2008

When we are setting up new telemarketing campaigns, one of the first questions clients ask is “will you provide the database”?
Probably the single-largest determinant of success for a marketing campaign is the prospect list: the potential customers you want to target. The initial reaction of most A&P clients is immediately to go out and buy [...]

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Beware Of Telemarketers Who Speak Too Softly!

Tuesday, November 4th, 2008

You can save yourself a lot of time, money, and disappointment if you don’t hire people who speak softly, either when they call you about a telephone job, or when they interview.
Here are some reasons the soft-spoken should be avoided:
(1) Louder voices sell better over the phone. (See my article, dedicated to this topic.)
(2) It will be [...]

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Sales for a Mobile Car Wash Business

Monday, November 3rd, 2008

Every mobile carwash business needs to be good at sales if they are to succeed in the marketplace and develop new clientele to grow their business and buy more trucks. If you own a mobile carwash business you need to concentrate on sales and make sure that the customers that you signed up are [...]

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